Bhupesh Bhandari: First in, first out?
Raj Jain, the president of WalMart India and managing director & CEO of Bharti Walmart, made an interesting observation at a recent Business Standard event. The first-mover advantage, he told the audience, is a grossly over-rated business tactic. In their eagerness to be the first to hit the market, companies often come out with an incomplete or imperfect product. Those who do well, said Jain …